SEO
AI Search Is Still SEO, Until It Isn’t
AI search has not made SEO obsolete. But ChatGPT Ads in Malaysia mean organic visibility and paid discovery are beginning to occupy the same decision journey.
Thinking
How Ryan thinks, published in the open.
An editorial publication inside Funnel135 rather than a company blog. Often the first thing anyone reads.
ChatGPT Use Is Not Business Capability
More people using AI does not automatically mean a business has built a capability. The difference is whether a recurring piece of work now …
ChatGPT Use Is Not Business CapabilityLocal AI is not a cheaper ChatGPT subscription
In Malaysia, the maths looks very different. A RM24,999 Mac Studio takes nearly five years to equal ChatGPT Pro alone.
Local AI is not a cheaper ChatGPT subscriptionDo you need Hermes if you already use ChatGPT or Claude?
Hermes is not a better chat window. It is useful when a good answer has to become a durable operation.
Do you need Hermes if you already use ChatGPT or Claude?MCP, Skills and APIs Are Not Competitors
An API gives an agent access. MCP gives that access a common language. A Skill teaches the agent what to do with it.
MCP, Skills and APIs Are Not Competitors